#6 Have You Been Classified?
[Originally published on May 1, 2002]
One of my all-time favorite movie lines was spoken some years ago by a guy most people seem to either love or hate (nothing personal, of course). That would be Rodney Dangerfield, and the movie was “Back To School.” He was trying to land a date with a teacher who was extremely busy (teaching her class) and not terribly interested. The line was (as a few of you will remember), “Well then, give me a call sometime when you have NO CLASS.”
I bring this up because we’re talking this week about classifieds, and classification. I’ve been thinking about this whole process of classifying and wondering if it is truly possible to classify things that really have no class at all. This has become my mental gymnastics dilemma of the week.
Most of us can list one or more things, and/or one or more persons we would consider as having “no class” (not to be confused with a classless society or derivatives thereof). This is a rather subjective determination for the most part. And remember, to have any kind of class at all, you must first be classified, and in certain situations, reclassified on a regular basis.
Now, truthfully speaking, I’ve always thought of myself as having some class, being a somewhat classy guy, a class act, etc. But, on a more worrisome note, I can’t ever remember being formally classified. This disturbing realization has manifested into a nearly full-time (for the immediate moment only) search for true and meaningful self-classification.
Unfortunately, there doesn’t appear to be many books, tapes, seminars or authoritative scam artists promoting this topic of interest. Hmm… I feel a book approaching: “Effective Self-Classification for Chronic Over-Thinkers.” Any takers?
All of which brings me to the point of this week’s dialog (which generally is supposed to be a tie-in/plug for whatever we’re talking about on the left side of the Bluesletter): You may wonder (silently, of course) about your own “class actualization”, but there’s absolutely no doubt about where you fit in at the Tradeshow Blues Classifieds
As always, I look forward to hearing from you. Email me direct at: jeff@tradeshowblues.com
Update May 1, 2009: We don’t know at this point whether or not we’ll bring back the Classifieds… it was a different time then… but who knows?







Wow… this is exciting… I never thought I’d see the day… but… hey, here we are.
It’s about DAMN TIME! Best way to keep tabs on the industry short of networking at EXHIBITOR SHOW.
I like this! Sign me up.
Why are we so passionate about trade shows? Does anyone have a definitive answer? I’d love to know.
-Patti
Thanks Jeff. It’s great to have a designation that really explains what we are – fans, believers, supporters, boosters, and enthusiasts of our industry. It’s easy to explain to clients, friends, colleagues, and instantly understood ;^)
Bob… there is no other Bob Thomas like you… you are truly a one-off. Your contributions to the business are vast and broad… and you appreciated for all you’ve done.
Congratulations Jeff! Your search is over. I know you have been looking for someone with nuanced intellect, quick wit, sex appeal and star power for the Blues Wall…and you’ve found that and more in my dear friend Art Veale. They don”t come any better than Art. It’s been said that “it’s always darkest right before it’s pitch black”. Well, if that is the case….here’s the light at the end of our tunnel. I’m signing up.
Christopher Clark
Manger-Business Development
Riverview Systems Group
Lighting-Sound-Projection-Staging-Systems Integration
Let's hear it for Harris!
Very nicely done… good luck and keep the fly on the pole!
[polldaddy 1588167 http://answers.polldaddy.com/poll/1588167/ polldaddy]
Question: Are we having fun yet?
Congrats, Ben. It's been a while since we did the AYFS gig but as usual, you pulled it together and made it happen. You certainly deserve the top honors… Bus
You had me at "Back to School."
Can't wait to add TSE to my resume….no explanation of course! I 'll get calls just to know what it is!
Thanks, Bernadette… I assume you meant CTE… Certified Tradeshow Enthusiast… We'll look forward to it…
I like your program, but complicated for old guys like me to communicate
keep up the good work.
Way to go – love when the efforts pay off
Thanks… we love it, too
To have EVOLUTION you first must create CHANGE. To create CHANGE, you must think of it as an acronym.
Collective
Human
Attributes
Nurture
Genuine
Enthusiasm
Create and go beyond!
This cartoon sucks!