The Trade Show Exhibitors Association (TSEA) just let us in on the schedule for the first in a series Red Diamond Educational Seminars. The topic for this one-day workshop is Event Measurement Strategies and Techniques for Tradeshow and Event Managers, plus, as a bonus topic, How to Restructure Event Strategies in Uncertain Economic Times. The first seminar will be presented at McCormick Place in Chicago, IL on May 27, 2009 and in Atlanta, GA, June 9, 2009.
TSEA’s “Event Measurement Strategies and Techniques for Trade Show and Event Managers” is a day-long “How To” seminar taught by Ed Jones, President of Constellation Communication Corp., the acknowledged expert in trade show measurement and improvement.
We understand that tradeshow and event managers who participate in this day long seminar will enhance their ability to:
- Develop insight into your organization’s specific business improvement initiatives
- Align your show and event program with your organization’s business improvement initiatives
- Establish business improvement goals, tactical objectives and measurement criteria to quantify the value of a show or event
- Understand, identify and report the four sources of profit improvement from trade shows and events.
- Communicate more effectively about the accomplishments of your event marketing program
- Be more influential at all levels of their company, or chain of command
- Learn how to communicate in a manner that executives understand and value
- Guide your internal customers and extended events team to more informed decisions and quantifiably improved results
“We are very proud of the quality this speaker brings to our educational programs along with a curriculum that will benefit our members immediately. There is already a high level of interest among members and non-members alike,” said Margit B. Weisgal, CME, president and CEO of TSEA. “This day will do more to boost your career than any program you will ever attend. We look forward announcing the schedule for other cities around the country.”
More information and registration forms are available at www.tsea.org and may also be obtained by calling 312.842.TSEA (8732).
