Loading ...#3 Be Part of the Evolution
[Originally published on March 17, 2002]
We’ve recently added a new slogan. You may have seen it. It says, “Be a Part of The Evolution… Be a Part of Tradeshow Blues.” On the surface, of course it’s just another slogan. Fortunately, there’s something underneath.
What I’ve been saying all along is that Tradeshow Blues is about YOU… your experiences and stories, your opinions, your company, your products and services. There’s a lot more, but I want to stay “on message” (and I promise never to say “on message” again).
We’re creating a new kind of connection here–one that delivers information that is useful, informative and entertaining–and does so using an approach not normally seen in the trade media: Humor and human interest.
I’ve always thought that humor was the great connector. Most people seem to agree. I also think there’s generally more human interest in interesting humans than in interesting gadgets. To verify this, take a deeper look at the people behind those gadgets. That’s where the story gets really interesting.
So, my message is: Tradeshow Blues would like to hear from you and give you a chance to make the connection, in any way that you’re comfortable, with the rest of our many readers. To that end we’ve created a whole variety of editorial and humor-based vehicles that you can participate in and contribute to. I hope you’ll take advantage.
As always, I look forward to hearing from you. Email me direct at: jeff@tradeshowblues.com
Wow… this is exciting… I never thought I’d see the day… but… hey, here we are.
It’s about DAMN TIME! Best way to keep tabs on the industry short of networking at EXHIBITOR SHOW.
I like this! Sign me up.
Why are we so passionate about trade shows? Does anyone have a definitive answer? I’d love to know.
-Patti
Thanks Jeff. It’s great to have a designation that really explains what we are – fans, believers, supporters, boosters, and enthusiasts of our industry. It’s easy to explain to clients, friends, colleagues, and instantly understood ;^)
Bob… there is no other Bob Thomas like you… you are truly a one-off. Your contributions to the business are vast and broad… and you appreciated for all you’ve done.
Congratulations Jeff! Your search is over. I know you have been looking for someone with nuanced intellect, quick wit, sex appeal and star power for the Blues Wall…and you’ve found that and more in my dear friend Art Veale. They don”t come any better than Art. It’s been said that “it’s always darkest right before it’s pitch black”. Well, if that is the case….here’s the light at the end of our tunnel. I’m signing up.
Christopher Clark
Manger-Business Development
Riverview Systems Group
Lighting-Sound-Projection-Staging-Systems Integration
Let's hear it for Harris!
Very nicely done… good luck and keep the fly on the pole!
[polldaddy 1588167 http://answers.polldaddy.com/poll/1588167/ polldaddy]
Question: Are we having fun yet?
Congrats, Ben. It's been a while since we did the AYFS gig but as usual, you pulled it together and made it happen. You certainly deserve the top honors… Bus
You had me at "Back to School."
Can't wait to add TSE to my resume….no explanation of course! I 'll get calls just to know what it is!
Thanks, Bernadette… I assume you meant CTE… Certified Tradeshow Enthusiast… We'll look forward to it…
I like your program, but complicated for old guys like me to communicate
keep up the good work.
Way to go – love when the efforts pay off
Thanks… we love it, too
To have EVOLUTION you first must create CHANGE. To create CHANGE, you must think of it as an acronym.
Collective
Human
Attributes
Nurture
Genuine
Enthusiasm
Create and go beyond!
This cartoon sucks!