[Originally published on February 23, 2002]
Many people have asked me in recent days about where we’re going with Tradeshow Blues. My best metaphorical answer so far has been that, “we’re venturing into some new waters on a very different kind of cruise ship.” OK, I admit I was reading Travel & Leisure at the time, but no matter, it speaks the truth.
I have thought for a long time that traditional trade journalism is treated much the way most of us approach work… which is to say, we are way too serious about it. It’s time to lighten up and view things from a slightly skewed perspective.
Now, here’s where I get SERIOUS for just a moment (and please differentiate between serious and responsible—they’re not the same.) Our approach is fun, a bit irreverent, a tad offbeat, a little lighthearted, but our goals and objectives are as responsible as the most serious-minded trade publications on the planet. We are responsible for giving YOU, our readers, sponsors and other stakeholders high value for your time, efforts, and of course, money.
We really appreciate your thoughts, comments and suggestions. Please let us know if we’re missing the boat.
As always, I look forward to hearing from you. Email me direct at: jeff@tradeshowblues.com
